It can hardly go without noticing the rise of the blogger, and in particularly the “mummy blogger”. From witty reports of parenting from the front line, to artistic flat lays of nordic nurseries. Some have even led to book deals, and hundreds of thousands of “followers”. But with that comes the potential for criticism from online ‘trolls’, and the vulnerability of sharing your story, not to mention the hours spent curating these beautiful blogs, and coming with with engaging pieces through sleep deprived eyes. So why do it?
With two of my long term favourites whom I have followed over the past couple of years, are the now famous (infamous?) @unmumsymum and @theyoungmummy both boasting nearly 200k instagram followers. This has led to TV interviews, sponsorship, book deals and notoriety. Sophie and Sarah both hold a special place in my heart, because in those truly dark early days (months…), they called bullshit on the parenting myth that its all roses and wonderful. They stick their heads out and face the possibility of judgement (from the likes of ruth and her mates) for the greater good of parenting kind. They made me realise I wasn’t broken and neither was my baby. That is it totally possible to adore our child without adoring every second of being their parent. Sarah’s book is my go to gift for all new parents, it should be put into hospital bounty bags.
There are plenty more “mummy bloggers” who’s aesthetic talent, and diverse interests (be that fashion, photography or interiors etc) leads to an income from sponsored posts etc. I could get lost in the stunning feed from @allthatisshe each shot is so beautifully composed, I am often waving my phone at intrepid papa suggesting he build us something inspired by her home (an ash branch room divider is my current favourite), and she has inspired me to follow her lead in creating a capsule wardrobe. I sometimes consider hanging out on the streets of Bristol in an attempt to bump into Fritha from @tigerlillyquinn and convince her to become my new bff, she’s that instantly likeable.
Some mothers use their blog/IG to share their story. Michelle from @dear_orla who’s blog honours the legacy of her daughter, and shares her navigation through the experience of motherhood to her angel baby Orla, and pregnancy to her rainbow baby, is so profound, honest, and powerful, it takes your breath away.
Some share their day to day in an honest, but hilarious way like Lisa from @mummypiggles and Claire from @jetsetmama their candid style attracting thousands of mamas who enjoy #shitmykidssay or stunning views of Byron Bay.
Some are successful business women who happen to be mamas, and in sharing their experiences, and snap shots of family life, they connect with many whist simultaneously promoting their products but in an organic way like they instantly relatable @emiley
But there are thousands more parenting bloggers out there, some with only a handful of followers, who chances are, aren’t getting paid to promote baby bath, no inclination to write a book, nor invited to Boden press days (can you imagine? Note to self, start tagging #myboden and start ironing my clothes, and get photos prior to interaction with wheatabix). So why?
I imagine everyones journey and reasons are as individual as they are. So I can only speak for myself. I have been exploring this question, and my main driving factors are:
- a creative outlet something that at the end I can hit publish and it is complete. Something I find at times frustrating about parenting is the same thing which makes it amazing-it is never complete. Parenting is constantly evolving as your child does, no box is ever ticked, no documents filed away, it is a rolling work in progress. So to be able to create something tangible, with a beginning middle and end, it appeals.
- somewhere to put the thoughts when communication is limited by your bebe accomplice, or your thoughts are not necessarily appropriate to share with your offspring, it’s nice to put them somewhere, most to avoid madness really.
- connection it can be a lonely business this parenting gig, especially moving to a new country (even if it is technically an old country), so without sounds too tragic, meeting some other parents/travellers/humans, sharing ideas, recommendations, opinions. Oh my gosh just tell me about the weather! if you aren’t shrieking mummy and demanding something, that counts as conversation.
- helping others if in any way my ramblings help you, from deciding what to do with your kids this weekend, to feeling a little less alone, even just you one person, that makes this so so worthwhile.
I’d love to hear your motivation for blogging, whatever your subject matter.
And in the mean time here are a few instamamas I really enjoy following, a bit of a mixture, but they all share the quality of being relatable, even if their circumstances are not necessarily similar, you feel like you could have a drink and a laugh together. From stocking my wardobe (thanks Carrie Anne), helping me choose a Winter coat (cheers Fritha), or encouraging me to slow the f down and leave intrepid bebe to her own devices (Emma it’s a game changer!). And they all add something to my life, be it inspiration, a piece of parenting advice, and an insight into the struggles of another, or touching my heart.
@unmumsymum @theyoungmummy @mummypiggles @jetsetmama @dear_orla @allthatisshe @tigerlillyquinn @mamalina @mre.soeur @susierjverill @therapyproject @emilyley @mostlychloe @nedintheclouds @stylemesunday
Footnote-I appreciate I got slightly sidetracked and some are more IG accounts than blogs but you get my gist 🙂